1953 Buick Skylark
The sporty, posh 1953 Buick Skylark was a specialized Detroit car that
expressed the unbridled optimism of early 1950s America. An exclusive
car from a jazzy auto era, it was a factory customized convertible with
Buick's first high-compression V-8.
The limited-production Skylark helped celebrate Buick's 50th
anniversary. It arrived when prosperous General Motors Corp. was
presenting gorgeous one-of-a-kind auto show concept cars. GM also
offered the low-volume, factory customized 1953 Cadillac Eldorado and
Oldsmobile Fiesta convertibles, which also were highly desirable.
The $5,000 Skylark cost a lot but outsold those two other GM cars
combined. Its sales totaled 1,690 units, although the Skylark was
nearly twice the price of a regular Buick convertible and was by far
the most costly Buick.
Skylark sales were a drop in the bucket, compared with sales of other
1953 Buicks. But the special car created a publicity bonanza for Buick,
which was a symbol of upper-middle-class affluence. Where else could
you get an auto that could pass for a Buick auto show concept car?
The Skylark had flamboyant GM head stylist and Buick lover Harley Earl
written all over it. It had better styling than the Eldorado and wasn't
overdone like the Fiesta.
The Skylark was based on the big 1953 Buick Roadmaster convertible,
which was too big and bulky to be called a sports car. Despite that,
Buick called the new 4,315-pound Skylark a sports car. Most Americans
were unfamiliar with genuine sports cars in the early 1950s, which
handled far better than domestic cars, so they accepted
Buick's description of the Skylark--if only because it sat low with
sporty lines and wire wheels used on imported sports cars.
Buick followed the tricks of auto customizers in giving the Skylark
drastically lowered bodysides, a big dip in the "shoulder line" along
the door and a Roadmaster windshield lowered 4 inches.
The car also had bold open red or white wheel wells filled by sparkling
Kelsey-Hayes wire wheels made to Buick specifications and carrying red,
white and blue "50th anniversary" emblems in their hubs (also repeated
in the horn button).
The Skylark lacked Buick's trademark front fender "portholes" to keep
its styling clean, but had discreet special bodyside emblems ahead of
the rear wheels.
New Detroit auto gadgets were all the rage, and the Skylark's fabric
top that retracted out of sight under a metal cover was considered a
wonder.
The Skylark set the pace for future mass-produced Buicks, with its
wraparound windshield, full wheel openings and a two-way chromed
"sweepspear" that began at the front wheels and dipped sharply ahead of
the rear ones before "jumping" over them and ending near twin "bullet"
taillights on each rear fender.
Skylark buyers naturally expected lots of luxury--and they got it:
There were soft-tanned two-tone cowhide seats, and the owner's name was
engraved on a gold-colored emblem plate on the steering wheel hub.
Every conceivable accessory at the time was standard, including tinted
glass, whitewall tires and power seats, windows, steering, brakes and
top.
There was even a "Selectronic" signal-seeking radio with a power
antenna and a floor-button control that changed stations. Adjusting a
"more/less" knob stopped the radio at more or fewer stations.
The Skylark was powered by Buick's modern new "Fireball" V-8, which
replaced the automaker's venerable inline eight-cylinder engine that
had all cylinders set in a row. The 322-cubic-inch V-8 had a
four-barrel carburetor and generated 188 horsepower and lots of torque
at a low 2,400 rpm for instant response.
There was far less traffic in the early 1950s, and the Skylark could
cruise all day at 100 mph if its owner lived in states with wide-open
roads.
It would be difficult to find a Skylark that isn't in really good
condition because owners know exactly what they have. A Skylark was
valued as of August 2009 in good condition at $99,750 and in
excellent shape at $185,125, according to the Cars of Particular
Interest Collectible Vehicle Value Guide.
The 1953 Skylark arrived before most factory customized cars became too
expensive to create in a mass-production auto market.
Few have been built to match that Skylark.