Christine
Barman
Chrysler
Group LLC executive Christine Barman is helping put sexy
rear-wheel-drive American cars more in style again.
Christine
Barman is the Chrysler Group LLC’s Vehicle Line Executive for
“E-Segment Vehicles,” which include the Chrysler
300 and Dodge Charger and Challenger. Many domestic cars have
front-wheel drive, but those Chrysler Group models have the traditional
American rear-wheel-drive layout, with several offered with all-wheel
drive. Barman has responsibility for current and future planning,
engineering, development and launch management of the 300, Charger and
Challenger. Since joining the former Chrysler Corp. in 1994, Barman has
put to use her academic and professional background in brake system
engineering, advance chassis control integration and safety systems,
holding many different positions in the company. Barman was recognized
by Diversity MBA Magazine as a “Top 100 Under 50”
executive in 2008 and is a member of the Chrysler Women’s
Forum Board of Directors. The personable Barman holds a Master of
Business Administration degree from the Univerity of Michigan, a Master
of Science degree in mechanical engineering from Oakland University and
a Bachelor of Science degree in mechanical engineering from Purdue
University. Dan Jedlicka interviewed Barman during a Chrysler Group LLC
2012 vehicle preview in the Chicago area.
Q.
While revered European cars from Ferrari to BMW and Mercedes long have
had rear-wheel drive, with a few offering all-wheel drive, most
American cars switched from rear-drive to front-drive decades ago. So
why do the Chrysler 300 and Dodge Charger and Challenger come with
rear-drive, with the 300 and Charger also offering all-wheel drive?
A. Some people like the fact that rear-wheel drive gives a car better
balance and handling because it has better front-rear weight
distribution. Also, many older drivers grew up with large
rear-drive autos and like their feel. We consequently don’t
want to give up on the rear-drive platform.
Q. Why
don’t buyers of your rear-drive autos just buy a rear-drive
or all-wheel-drive SUV?
A. Because many want a car. They don’t want an
SUV’s high center of gravity, which can make them handle less
adroitly, and they don’t like the need to step up to get into
an SUV.
Q.
Doesn’t front-drive provide more stability under some
circumstances?
A. Rear-drive autos, including the 300, Charger and
Challenger, are offered with stability and traction
control systems that give them good stability under trying
road conditions. Also, the 300 and Charger are offered with
all-wheel drive for even more traction.
Q.
Wasn’t weight reduction, and thus better fuel economy, one
reason to go to front-drive in downsized cars?
A. Autos now use lighter, stronger materials to trim weight.
Aerodynamics also are much better. For instance, the 300 has a full
underbody component that makes it more aerodynamic for less wind
resistance. Only race cars once had such a feature. Brake calipers are
designed to have no “drag,” which cuts down on fuel
economy. And the 300, Charger and Challenger have a new steering system
that doesn’t hurt engine efficiency, as did the old
system.
Q.
What about advances in tire technology?
A. Tires have designs that provide better gas mileage. And we can
“tune” suspensions with modern tires to
allow cars to have sharper handling.
Q.
There’s lots of publicity about electric cars. But what about
autos—the majority—that are powered by internal
combustion engines? I’ve heard such engines can be made far
more efficient to deliver more power, better fuel economy and lower
emissions.
A. Internal combustion engines have become considerably more efficient,
thanks to such things as as direct fuel injection, components with less
friction, turbocharging, cylinder deactivation when cruising at highway
speeds—things like that. We have a 292-horsepower V-6 that
provides the same horsepower as some old V-8s. And it delivers an
estimated 31 mpg on highways in the 300 and Charger with
Chrysler’s new eight-speed automatic transmission.
Q. Is
Chrysler’s famous “Hemi” V-8 still in
demand?
A. That powerful, iconic engine is still popular and has fuel-saving
features.
Q.
Do modern transmissions also help? It used to be that domestic cars
only had a three-speed automatic transmission, but you mentioned that
Chrysler has a new eight-speed automatic.
A. The 2012 Chrysler 300 and Charger have the new eight-speed
automatic. It improves performance and fuel economy and
allows more-economical gearing. The very sporty Challenger has a
five-speed automatic with a manual-shift feature, or you can get it
with a six-speed manual transmission.
Q.
The Chevrolet Camaro, Ford Mustang and Challenger all are
“modern retro” models but the Camaro and Mustang
outsell the Challenger.
A. The Challenger is different from the Camaro and Mustang in that it
can comfortably seat four adults. The Camaro and Mustang have a tight
back seat and just can’t do that.
Q.
The Charger has particularly aggressive styling, in keeping with
Dodge’s high-performance image. So I assume it’s
mostly bought by males.
A. Actually, a high percentage of women buy a Charger. The car is an
extension of the personality of its owner.
Q.
What about the 300?
A. It attracts mostly older buyers than the Charger. But we have a
new-for-2012 300S model to attract younger folks. It has a
performance-tuned suspension, “sport mode” driving
setting and more of a (European) look with less chrome and more body
color parts. Its interior items include paddle shifters for its
automatic transmission and seats with more bolstering for better
support during more-spirited driving.
Q.
Are advanced sound systems still quite popular?
A. They sure are.