2011 Mazda2
Prices: $13,980-$15,435
MONTREAL -- Sporty Mazda needs its new Mazda2 hatchback sedan
to capture more entry level young drivers on limited budgets.
The front-drive four-door Mazda2 was fittingly introduced at a media
preview in Montreal because Mazda sells a huge number of cars in
Canada. In fact, Canada has the largest Mazda dealer in the world. It
sells more than 5,000 Mazdas annually.
It seemed that Montreal area roads were swarming with Mazdas, something
not seen throughout most of America. Still, when the Mazda2 was
introduced in Montreal, the automaker’s U.S. sales for the
first five months of 2010 totaled 97,481 cars and trucks, up from
86,652 in the same 2009 period.
Mazda admits it will never have the sales volumes or advertising
firepower of larger Japanese rivals. But the subcompact Mazda2 is up
against the Toyota Yaris, Nissan Versa and Honda Fit—not to
mention the new Ford Fiesta and other upcoming small cars from larger
competitors..
The bigger (compact-size) Mazda3 is popular among younger buyers who
want a European-style sporty feel—something Mazda instills in
its vehicles. (Spell “zoom-zoom.”)
But the Mazda2 is significantly lower priced than the Mazda3. The
Mazda3 is by far the automaker’s top seller and goes from
$15,295 to $23,195. The Mazda2 lists at $13,980 for the base Sport
version and at $15,435 for the upscale Touring. (Mazda figures that
half of Mazda2 buyers will order the Sport.)
Despite competitive prices,, the Mazda2 is well-equipped. Even the
Sport’s standard items include air conditioning, tilt
steering, AM/FM/CD with MP3 capability, intermittent rear window
wiper/washer, 60/40 split fold-down rear seats, 55-series tires on
15-inch wheels and power windows, door locks, mirrors and remote
keyless entry.
The Touring adds alloy wheels, upgraded seat fabric with red piping, a
somewhat overlarge rear roof spoiler, leather-wrapped wheel with
controls for audio and cruise control and six-speaker AM/FM/CD/MP3
player. Oh, and there’s also a chrome exhaust tip.
A four-speed automatic transmission is optional for $800 for both
versions, while a five-speed manual is standard. Why only a four-speed
automatic, when some rivals have automatics with more speeds? Because
Mazda says the four-speed works better with the engine, preventing
“hunting” between gears.
Mazda wanted to keep its new car simple—and lower
priced—so you can’t get a sunroof.
Lots of accessories add weight, and Mazda pulled out all the stops to
make the Mazda2 light to keep it nimble and highly fuel-efficient. Even
door speakers got a 50 percent weight reduction.
At 2,306 pounds, the manual-transmission Mazda3 actually is lighter
than Mazda’s small MX-5 Miata two-seat sport car.
It once was believed that heavy cars “held the road
better.” But lighter weight results in “superior
acceleration, handling, stopping and fuel economy,” said
Chris Hill, vehicle line manager of product planning and strategy for
Mazda North American Operations.
The Mazda2 delivers an estimated 29 mpg in the city and 35 on highways
with the manual and 27 and 33 with the automatic.
Although the Mazda2 doesn’t weigh a lot, it has
ultra-high-strength steel and plenty of safety equipment,
some of which is found on more expensive cars.
For example, standard for both versions of the car are stability
control/traction control, anti-lock brakes with brake force
distribution and brake assist for surer stops, front seat side air bags
and side air curtains. There’s also “Triple
H” body construction for more rigidity and a crushable brake
and accelerator pedal assembly.
The Mazda2 also is the first Mazda vehicle in North America with
Mazda’s Brake Override system, which prioritizes the brake
pedal over the accelerator pedal, should both be engaged
simultaneously, allowing a safe stop.
Powering the new Mazda2 is an advanced 1.5-liter four-cylinder engine
with 100 horsepower. It roars when asked to work hard at high revs when
you floor the accelerator, especially with the automatic. But
it’s hooked to a nice clutch and does especially well with
the five-speed manual transmission. However, a shift from
fifth to third is needed for the best 65-75 mph passing time.
The automatic is fine in town but causes mediocre 65-75 mpg
passing, which sometimes requires planning ahead to make a safe
high-speed pass. The engine seems especially loud at high revs with the
automatic.
The quick, fuel-saving electric steering has a nice feel. Handling is
good, although there’s some body sway during quick maneuvers
and when snaking through curves. The ride is OK, partly because the
wheels are pulled to the far corners of the body for a longer
wheelbase. Braking action is nicely progressive.
Mazda says the Mazda2 mainly will be occupied by only one or
two persons, so it concentrated on the front-seat area. The rear seat
area is tight, especially when a 6-footer is behind the driver, who has
a seat that should slide back a bit more.
The speedometer and tachometer can be easily read, although the trip
odometer is hard to see in sunlight. The climate system controls are
large, while the smaller radio controls are just OK. The
interior has upscale touches, but contains lots of hard plastic that is
painted to look better than it really is. The cockpit is generally
quiet, although a windy day brought out considerable wind noise at 70
mph on freeways.
Nice touches include large outside door handles and nicely sized
outside mirrors, fairly large door pockets and an interior indented
area in the hatch to help pull it down without getting hands dirty on
outside sheet metal. Also, rear headrests flip down when not in use so
a driver’s rear vision isn’t obstructed.
The cargo area is deep, and rear seatbacks fold forward and sit flat to
enlarge the cargo area.
The heavy lined hood is held open by an old-fashioned prop rod. But the
hood has an interior lining to help absorb engine noise—and
the under-hood layout is surgically neat.
The Mazda2 is the kind of small, sporty car expected from Mazda and
promises to significantly increase sales. But it’s in a tough
market segment projected to become larger and tougher.